The perfect Aperitivo moment is brought to life through a range of hospitality and event spaces with a look and feel inspired by the classic Italian Terrazza. Playing on the social nuances of Aperitivo the environments evoke a sense of destination, capture the essence of the Martini brand and provide a platform to engage, relax and educate guests on the perfect Martini serve. Cumulating in the dramatisation of the Aperitivo moment - The sun setting over the paddock, enjoying Martini in the surrounds of beautiful design, dramatic locations and emotive content. The development of a carefully constructed graphic tool kit reinforces the Aperitivo theme. Whilst still maintaining a recognisable consistency to the Martini brand a series of sub branded marques graphically conceptualise the setting of the evening sun with the use of the red Martini dot and Martini Terrazza typography. In conjunction with the famous Martini racing stripes and with the use of vintage textures the toolkit is expanded into a suite of artworks that celebrate the theme and showcase the stylistic approach.
